#GEN2021

Best practices and case studies: How is digital revolutionising sales prospecting?

Sep 9, 2021 | 9:40 AM CEST - 10:00 AM CEST

Description

Over the past five years, we have seen a strong growth in the digitalisation of B2B marketing and prospecting. Since the health crisis, this growth has accelerated again. Covid-19 has reshuffled the deck, forcing many companies to telecommute, reduce physical social interactions, and de facto turn traditional prospecting methods upside down. Between April and October 2020, the percentage of respondents who consider digital to be as effective in selling has increased by 22% and now represents 71% of targets. Sales managers who may have felt they had to go digital have experienced the potential of adopting digital marketing methods in recent months. Find out how digital is revolutionising sales prospecting?

Thematic

Digital Marketing & Communication

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