Serial entrepreneur since 1995, Romain Achard is one of the pioneers of digital in France. After creating the first webmarketing agency in France and the 360 marketing agency Nouveau Jour, Romain joined Adux to manage OPS on sites like Jeuxvideo.com, 750g and Demotivateur. In 2016, he created Botnik, a conversational marketing solution used by brands such as Ford, Coca-Cola, Canal+, Hermès. Since then, he co-manages The Ramp, a platform specialised in multi-local advertising. Convinced that the future of digital advertising will involve proximity, he assists retail networks and franchises in the digitalisation of their points of sale.